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The team


Kate Foster, Founder

She's worked in PR, travelled the world organising conferences, was once a fancy-sounding Chief of Staff (it wasn't fancy) and then became a writer. Now, founder Kate can add 'Chief Badass' to her CV. Kate has practiced yoga on-and-off since her teens but these days, she aims to make it a daily practice. She still can't do a headstand but hasn't given up yet. Kate is obsessed with creating cool stuff, doing good and making the Badd Karma experience as amazing as possible for every customer.

Favourite pose: Supine hero (Supta Verasana)

Elle Moss, Brand & Design

Elle runs the very brilliant and friendly creative branding agency, Drew London. She loves nothing more than laughing her head off (especially with her son Joel) and is obsessed with creating all-important ‘me time’, because she believes that focusing on yourself is an essential part of every day.

Most Zen when: using the Headspace meditation app